GroupM's Ari Bluman interview

Publié le 10 Juillet 2014 par pierre chappaz in Advertising, video advertising

GroupM's Ari Bluman interview on their GroupM pulling out of RTB. Must read! http://t.co/amy6smfmlH
pierre chappaz (@pierrechappaz)July 10, 2014

Real-Time With GroupM's Ari Bluman

In a recent interview with , GroupM Chief Digital Investment Officer Ari Bluman dropped a bombshell on the programmatic marketplace, announcing that by year-end, GroupM was pulling out of RTB altogether and would deal exclusively with publishers via private exchanges.

http://www.mediapost.com/publications/article/229401/real-time-with-groupms-ari-bluman.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=74230

GroupM's Ari Bluman interview

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