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GroupM's Ari Bluman interview on their GroupM pulling out of RTB. Must read! http://t.co/amy6smfmlH
July 10, 2014
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Real-Time With GroupM's Ari Bluman
In a recent interview with , GroupM Chief Digital Investment Officer Ari Bluman dropped a bombshell on the programmatic marketplace, announcing that by year-end, GroupM was pulling out of RTB altogether and would deal exclusively with publishers via private exchanges.