Internet is becoming the biggest medium http://t.co/VJViAuxpHaJune 24, 2015
Internet will be biggest medium in third of global ad market by 2017 - ZenithOptimedia
According to ZenithOptimedia's new Advertising Expenditure Forecasts, in 2017 the internet will be the biggest advertising medium in 12 key markets, which together represent 28% of global adspend. In four of these markets internet advertising will attract more than half of total adspend. Globally the internet will remain in second place, behind television, though the ...