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Internet is becoming the biggest medium http://t.co/VJViAuxpHa
June 24, 2015
Internet will be biggest medium in third of global ad market by 2017 - ZenithOptimedia
According to ZenithOptimedia's new Advertising Expenditure Forecasts, in 2017 the internet will be the biggest advertising medium in 12 key markets, which together represent 28% of global adspend. In four of these markets internet advertising will attract more than half of total adspend. Globally the internet will remain in second place, behind television, though the ...
http://www.zenithoptimedia.com/internet-will-biggest-medium-third-global-ad-market-2017/