My vision of the challenges the Media are facing :...

The end of media? - pierrechappaz.overblog.com

The managers of large media groups I meet tell me that 15 to 35% of their audience blocks advertising, depriving them of considerable revenue. In fact, the number of users of ad blockers literally exploded recently, growing by over 69% in the last 12 months according to a recent report by PageFair, and this trend can only accelerate with the recent announcement from Apple that it will allow ad blockers on iPhones with iOS9.

http://bit.ly/1KmtuQf

La fin des medias ? - pierrechappaz.overblog.com

Les patrons de grands groupes Medias que je rencontre me disent que 15 à 35% de leur audience bloque la publicité, ce qui les prive d'autant de revenus.

http://bit.ly/1LOomDk