/image%2F0250458%2F201312%2Fob_b42a06_capture-d-e-cran-2013-12-08-a-19-25-17.png)
"Native is the way to go on mobile, with innovative formats like #inReadbyTeads" (Chris Wallace, Mindshare) http://t.co/x59TDW3EXi
September 25, 2015
/http%3A%2F%2Fpthumbnails.5min.com%2F519102921_c_1200_630.jpg)
Native is the Future of Mobile Advertising, Mindshare's Chris Wallace | Beet.TV
COLOGNE - Banner ads on mobile just "doesn't exist in my mind" and the future is native advertising, delivered in innovative ways, says Chris Wallace, Mindshare's managing director for digital in EMEA, in this interview with Beet.TV He speaks about new emerging units, including the ones from Teads which deliver advertising messages in the mobile content stream.