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"Pre roll ads are useless...That is a model of polluting content that is not sustainable." said PepsiCo's President https://t.co/k0wcnzrWEk
October 20, 2015
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PepsiCo Exec Has Tough Words for Agencies
ANA Annual Meeting 2015 Ad agency models are breaking. Pre-roll ads are useless. Measurement models are outdated. The ad industry lacks diversity. And the phrase digital marketing should be dumped. Those statements were among the declarations made Wednesday by PepsiCo exec Brad Jakeman in a fiery, truth-telling presentation at the Association of National Advertising's annual "Masters of Marketing" conference in Orlando, Fla.
http://adage.com/article/special-report-ana-annual-meeting-2015/agencies-fire-ana-convention/300942/