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AppNexus partners with Teads to launch outstream video open marketplace https://t.co/TGjeloQ0EN
February 18, 2016
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Twitter AppNexus, the pre-IPO US-based ad tech company, announced it is partnering with video ad tech firms including Teads and StickyAds to create an "open outstream video marketplace." Outstream video ads are those users see appear on a page as they are scrolling through an article, which start playing automatically without sound.
http://uk.businessinsider.com/appnexus-launches-outstream-video-open-marketplace-2016-2?r=US&IR=T