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Interesting views about the challenges Agencies are facing: "The Ad Agency of the Future Is Coming. Are You Ready?" https://t.co/f5C21P4kai
May 10, 2016
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The Ad Agency of the Future Is Coming. Are You Ready?
Clients Want One Partner to Simplify the Fragmentation and Data -- and Today's Shops May Not Be Among Them Winter is coming. The old families are preparing their troops and poring over strategies in a race to secure their territory before it is invaded by new and unfamiliar forces.
http://adage.com/article/print-edition/agency-future/303798/