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Ads Near Premium Content Get More Attention #CanneLions #Teads https://t.co/pfhJk7jGE9
June 21, 2016
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Ads Near Premium Content Get More Attention
Publishers have long contended that "content is king" and marketers benefit from adjacency to quality editorial as a way of differentiating themselves and justifying higher ad prices. Now they're getting some data to back up their pitch courtesy of Teads, a native video ad clearinghouse that studied various contextual placements for mobile video ads using eye-tracking technology.