Mark Ritson: McDonald’s zero-margin Omnicom deal...

Publié le 31 Août 2016 par pierre chappaz

Mark Ritson: McDonald’s zero-margin Omnicom deal sets welcome precedents for agency contracts | Marketing Week https://t.co/26Vtpkjy7f
pierre chappaz (@pierrechappaz)August 31, 2016

Mark Ritson: McDonald's zero-margin Omnicom deal sets welcome precedents for agency contracts

After a long drawn-out affair, McDonald's has consolidated its North American advertising business with the Omnicom Group. A new, as yet unnamed, dedicated agency will be created to serve McDonald's drawn from various Omnicom agencies - both creative and media - and led by DDB, which won the pitch.

https://www.marketingweek.com/2016/08/30/mark-ritson-mcdonalds-zero-margin-omnicom-deal-sets-welcome-precedents-for-agency-contracts/?cmpid=em%7Enewsletter%7Ebreaking_news%7En%7En&utm_medium=em&utm_source=newsletter&utm_campaign=breaking_news&itx%5Bemail%5D=james.aylott%40teads.tv&eid=2588214

Mark Ritson: McDonald’s zero-margin Omnicom deal...

Commenter cet article