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As you have probably seen Facebook officially released their video adverts yesterday.
I'm not surprised that Facebook has launched this video format. What does surprise me is how long it has taken for this product to be available to the market. Similar native video formats have been available for almost one year, and have been found to be extremely popular with both advertisers and publishers. Given that our native video format has yielded excellent results we expect Facebook’s version to follow suit.
Native video is the video advertising format of the future. Our focus is to offer it to the brands in the most premium environment, thanks to our global network of media partners.
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Industry reaction: What does Facebook's launch of premium video ads mean for users and marketers?
Video has been at the heart of online advertising for over 10 years and remains the most powerful device for user engagement, so I'm surprised we haven't seen a move like this from Facebook until now.
http://www.thedrum.com/news/2014/03/16/industry-reaction-facebooks-launch-premium-video-ads