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Le blog perso-pro d'un Net-entrepreneur

Articles avec #advertising catégorie

Video player Teads aims to outdo YouTube with...

Publié le 8 Septembre 2016 par pierre chappaz dans Asia, Advertising

Video player Teads aims to outdo YouTube with...

Video player Teads aims to outdo YouTube with sophistication https://t.co/xPA3ZsjWcM #Asia #Advertising pierre chappaz (@pierrechappaz) September 08, 2016 TOKYO - Teads, which is focused on offering advertisers premium 'outstream' online video inventory,...

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Study shows best practices for online video...

Publié le 29 Avril 2016 par pierre chappaz dans video advertising, Teads, Advertising

Study shows best practices for online video...

Study shows best practices for online video https://t.co/E3yOWevNKT pierre chappaz (@pierrechappaz) April 29, 2016 Study shows best practices for online video Video is all around us-on mobiles, laptops, tablets and TVs. The challenge for brands is making...

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Widespread use of ad-blocking technology is a huge wake-up call

Publié le 8 Octobre 2015 par pierre chappaz dans Teads, Advertising

Widespread use of ad-blocking technology is a huge wake-up call

Widespread use of ad-blocking technology is a huge wake-up call. Ten Steps Towards Engaging, Not Enraging the User: http://t.co/RYMGw4Uzc4 pierre chappaz (@pierrechappaz) October 08, 2015 The rising, widespread use of ad-blocking technology must serve...

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"How The New York Times plans to double digital revenue

Publié le 7 Octobre 2015 par pierre chappaz dans Advertising, Media

"How The New York Times plans to double digital revenue by 2020" http://t.co/q8JsJn2u0Q pierre chappaz (@pierrechappaz) October 07, 2015 The New York Times In an update to its investors in August, The New York Times took a line that has become familiar...

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Advertising funds the content we love. Join us in...

Publié le 6 Octobre 2015 par pierre chappaz dans Teads, Advertising, native advertising

Advertising funds the content we love. Join us in making it better for everyone. http://t.co/kodOAleNDV pierre chappaz (@pierrechappaz) October 06, 2015 Seamless ads that are designed to enhance online media are the industry's best defense against the...

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Teads "advertising matters" campaign

Publié le 2 Octobre 2015 par pierre chappaz dans Teads, Advertising, native advertising

Teads "advertising matters" campaign: http://t.co/hnXv85Z5AR pierre chappaz (@pierrechappaz) October 02, 2015 Seamless ads that are designed to enhance online media are the industry's best defense against the proliferation of ad blockers. Our Manifesto...

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Goldman Sachs: Online advertising is about to be fundamentally restructured

Publié le 27 Septembre 2015 par pierre chappaz dans Advertising, Apple, facebook, google

Goldman Sachs: Online advertising is about to be fundamentally restructured

Goldman Sachs: Online advertising is about to be 'fundamentally restructured' by Apple, Google, and Facebook http://t.co/QAXK59klIX pierre chappaz (@pierrechappaz) September 27, 2015 Online advertising is about to be "fundamentally restructured" in a...

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"Native is the way to go on mobile"

Publié le 25 Septembre 2015 par pierre chappaz dans inReadbyTeads, Teads, Mindshare, Advertising, native advertising

"Native is the way to go on mobile"

"Native is the way to go on mobile, with innovative formats like #inReadbyTeads" (Chris Wallace, Mindshare) http://t.co/x59TDW3EXi pierre chappaz (@pierrechappaz) September 25, 2015 COLOGNE - Banner ads on mobile just "doesn't exist in my mind" and the...

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U.S. Consumers Now Spend More Time In Apps Than Watching TV

Publié le 12 Septembre 2015 par pierre chappaz dans mobile, Advertising, Apps, TV

U.S. Consumers Now Spend More Time In Apps Than Watching TV

U.S. Consumers Now Spend More Time In Apps Than Watching TV http://t.co/52TYGfj5Ns... pierre chappaz (@pierrechappaz) September 12, 2015 At yesterday's Apple event in San Francisco, CEO Tim Cook spoke about the need to bring apps to the TV's big screen,...

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Do Not Tell My Friends I Work In Video Advertising

Publié le 12 Septembre 2015 par Pierre Chappaz dans Teads, Advertising, video advertising, vidéo

Do Not Tell My Friends I Work In Video Advertising

Often when I meet someone I’ll introduce myself by saying, "I am an entrepreneur, I run a video advertising company." Their first reaction is always the same, "God! It is because of you that I am forced to watch all those ads when I want to see a video!"...

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