video advertising

Traditional TV advertising continues to make steady and small single-digit percentage gains, while digital TV video is sustaining its big double-digit rapid growth. TV advertising will climb 3.3% in

http://t.co/CNbLgUCr5g pierre chappaz (@pierrechappaz) March 25, 2014 Every year, WIRED puts together a list of the fastest growing startups in Europe, reporting on the hottest startups in each of the European markets. As WIRED doesn't cover the European...

Techcrunch! Ebuzzing & Teads Merge To Create Global Video Ad Group, IPO Pegged For 2015 http://t.co/9vAcXoe6jX pierre chappaz (@pierrechappaz) March 25, 2014 Ebuzzing and Teads, a pair of European adtech companies focused on video advertising, are to...

As you have probably seen Facebook officially released their video adverts yesterday. I'm not surprised that Facebook has launched this video format. What does surprise me is how long it has taken for this product to be available to the market. Similar...

Well done Jim! Depending on the ad format, brands will want to use different metrics and KPIs to measure effectiveness, says Jim Daily, General Manager US for Ebuzzing, an online video technology platform based in

In 10 years the figures will look different. Perhaps 25% or 30%. Or perhaps TV will change significantly. Recent developments in online video advertising include richer formats, such as interactive