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My article about the end for invisible Video Advertising in #Mediapost http://t.co/nbHHVAMmdF
July 08, 2014
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Publicité
An End To Invisible Video Advertising
Half of all Internet advertising bought by brands is not seen by Web users -- a shocking statistic about a situation that's worsening by the year, thanks to the rise of programmatic buying. In 2012 comScore estimated that 31% of advertising was not seen; this number rose to 54% in 2013.
http://www.mediapost.com/publications/article/229464/an-end-to-invisible-video-advertising.html