video advertising

Study shows best practices for online video https://t.co/E3yOWevNKT pierre chappaz (@pierrechappaz) April 29, 2016 Study shows best practices for online video Video is all around us-on mobiles, laptops, tablets and TVs. The challenge for brands is making...

#Teads is launching business in Canada https://t.co/L6mZHH4wcC pierre chappaz (@pierrechappaz) April 19, 2016 Native video ad platform Teads announced Tuesday that it's launching business in Canada, beginning with a new office in Toronto and a new VP-sales...

Often when I meet someone I’ll introduce myself by saying, "I am an entrepreneur, I run a video advertising company." Their first reaction is always the same, "God! It is because of you that I am forced to watch all those ads when I want to see a video!"...

MediaPost: Teads Reports A 300% Jump In Programmatic Revenue http://t.co/jBNGgKPLg0 pierre chappaz (@pierrechappaz) September 11, 2015 Teads, a programmatic video ad platform, this week announced that its revenues from the period of January 2015 through...

According to Forrester, Digital advertising will hit $103 billion in 2019 in the US. This is 20% more than TV ads! And I still think that the Internet video advertising growth is largely underestimated. At Teads, we are accelerating this growth by creating...

La moitié des publicités achetées par les marques sur Internet ne sont jamais vues par les internautes. Et la situation s'aggrave encore avec la montée des achats programmatiques, puisque Comscore comptait 31% de pubs jamais vues en 2012, et que ce pourcentage...

C'est fait! Suite à la fusion d'Ebuzzing et Teads, nous sommes l'acteur numéro 1 de la pub video en France avec 17 millions de visiteurs uniques. Happy :)

GroupM's Ari Bluman interview on their GroupM pulling out of RTB. Must read! http://t.co/amy6smfmlH pierre chappaz (@pierrechappaz) July 10, 2014 In a recent interview with , GroupM Chief Digital Investment Officer Ari Bluman dropped a bombshell on the...

My article about the end for invisible Video Advertising in #Mediapost http://t.co/nbHHVAMmdF pierre chappaz (@pierrechappaz) July 08, 2014 Half of all Internet advertising bought by brands is not seen by Web users -- a shocking statistic about a situation...

La moitié des publicités achetées par les marques sur Internet ne sont jamais vues par les internautes! La situation a même tendance à s'aggraver sérieusement, puisque Comscore comptait 31% de pubs jamais vues en 2012, et que ce pourcentage se monte à...