advertising

Study shows best practices for online video https://t.co/E3yOWevNKT pierre chappaz (@pierrechappaz) April 29, 2016 Study shows best practices for online video Video is all around us-on mobiles, laptops, tablets and TVs. The challenge for brands is making...

Widespread use of ad-blocking technology is a huge wake-up call. Ten Steps Towards Engaging, Not Enraging the User: http://t.co/RYMGw4Uzc4 pierre chappaz (@pierrechappaz) October 08, 2015 The rising, widespread use of ad-blocking technology must serve...

"How The New York Times plans to double digital revenue by 2020" http://t.co/q8JsJn2u0Q pierre chappaz (@pierrechappaz) October 07, 2015 The New York Times In an update to its investors in August, The New York Times took a line that has become familiar...

Advertising funds the content we love. Join us in making it better for everyone. http://t.co/kodOAleNDV pierre chappaz (@pierrechappaz) October 06, 2015 Seamless ads that are designed to enhance online media are the industry's best defense against the...

Teads "advertising matters" campaign: http://t.co/hnXv85Z5AR pierre chappaz (@pierrechappaz) October 02, 2015 Seamless ads that are designed to enhance online media are the industry's best defense against the proliferation of ad blockers. Our Manifesto...

Goldman Sachs: Online advertising is about to be 'fundamentally restructured' by Apple, Google, and Facebook http://t.co/QAXK59klIX pierre chappaz (@pierrechappaz) September 27, 2015 Online advertising is about to be "fundamentally restructured" in a...

"Native is the way to go on mobile, with innovative formats like #inReadbyTeads" (Chris Wallace, Mindshare) http://t.co/x59TDW3EXi pierre chappaz (@pierrechappaz) September 25, 2015 COLOGNE - Banner ads on mobile just "doesn't exist in my mind" and the...

U.S. Consumers Now Spend More Time In Apps Than Watching TV http://t.co/52TYGfj5Ns... pierre chappaz (@pierrechappaz) September 12, 2015 At yesterday's Apple event in San Francisco, CEO Tim Cook spoke about the need to bring apps to the TV's big screen,...

Often when I meet someone I’ll introduce myself by saying, "I am an entrepreneur, I run a video advertising company." Their first reaction is always the same, "God! It is because of you that I am forced to watch all those ads when I want to see a video!"...