Publié le 15 Avril 2015 par pierre chappaz dans advertising
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Proud! Teads ranked highest in IPA online media owner survey in the UK ! http://t.co/OdnZSlyblY #advertising pierre chappaz (@pierrechappaz) April 15, 2015 Say Media, Quantcast and InSkin Media also rank highly - but Facebook, LinkedIn, Channel 4 and...
Publié le 13 Avril 2015 par pierre chappaz dans Teads, advertising
Back in New-York ! I'm so excited by our meteoritic growth in the US !! #Teads #advertising pierre chappaz (@pierrechappaz) April 14, 2015
Publié le 13 Novembre 2014 par Pierre Chappaz dans Advertising, Teads, video advertising, USA
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According to Forrester, Digital advertising will hit $103 billion in 2019 in the US. This is 20% more than TV ads! And I still think that the Internet video advertising growth is largely underestimated. At Teads, we are accelerating this growth by creating...
Publié le 15 Juillet 2014 par Pierre Chappaz dans Ebuzzing & Teads, video advertising, Advertising
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La moitié des publicités achetées par les marques sur Internet ne sont jamais vues par les internautes. Et la situation s'aggrave encore avec la montée des achats programmatiques, puisque Comscore comptait 31% de pubs jamais vues en 2012, et que ce pourcentage...
Publié le 10 Juillet 2014 par pierre chappaz dans Advertising, video advertising
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GroupM's Ari Bluman interview on their GroupM pulling out of RTB. Must read! http://t.co/amy6smfmlH pierre chappaz (@pierrechappaz) July 10, 2014 In a recent interview with , GroupM Chief Digital Investment Officer Ari Bluman dropped a bombshell on the...
Publié le 13 Mai 2014 par Pierre Chappaz dans Internet, Advertising, IAB
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Chiffres IAB
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