Goldman Sachs: Online advertising is about to be fundamentally restructured

Publié le 27 Septembre 2015 par pierre chappaz in Advertising, Apple, facebook, google

Goldman Sachs: Online advertising is about to be 'fundamentally restructured' by Apple, Google, and Facebook http://t.co/QAXK59klIX
pierre chappaz (@pierrechappaz)September 27, 2015

Goldman Sachs: Online advertising is about to be 'fundamentally restructured' by Apple, Google, and Facebook

Online advertising is about to be "fundamentally restructured" in a way that will result in "massive consolidation" among platforms and content orders, according to a report released Wednesday by Goldman Sachs. Goldman Sachs' analysts say in the report, which was emailed to clients, there are three main drivers behind the shift: The growth of mobile, user experience, and the rise of ad blocking.

http://us.labs.teads.tv/webinfo?id=544259462&guid=info-544259462