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Widespread use of ad-blocking technology is a huge wake-up call. Ten Steps Towards Engaging, Not Enraging the User: http://t.co/RYMGw4Uzc4
October 08, 2015
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Fighting the Ad Blockers: Ten Steps Towards Engaging, Not Enraging the User
The rising, widespread use of ad-blocking technology must serve as a wake-up call to advertisers, publishers, and agencies alike. Although there is a growing concern among users over online privacy, ads perceived to be intrusive and annoying are the principal driver of ad blocker adoption.