INREAD outperforms PRE-ROLL (Nielsen) http://t.co/nWWMRqXB6m
February 14, 2015
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inRead Outperforms Pre-Roll, According to Nielsen Commissioned Research - Teads Blog
Teads' outstream inRead format gives users full control over how they watch video advertising, allowing them to choose when they activate sound or if they skip from the start. For premium publishers, this format not only unlocks valuable inventory on their websites, but also provides the quality brand experience their readers demand.