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Brands to Publishers: Let Us Check Your Viewability Rates or We'll Stop Buying Ads http://t.co/dXairKsOzb
May 27, 2015
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Brands to Publishers: Let Us Check Your Viewability Rates or We'll Stop Buying Ads
Kellogg Has Stopped Buying YouTube Ads Over Viewability Verification Issue Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen.
http://adage.com/article/digital/brands-check-publishers-ad-viewability-math/298746/