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Ads on ‘Premium’ Websites Prove More Effective, comScore Says https://t.co/EbVbFsWnmu
July 18, 2016
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Ads on 'Premium' Websites Prove More Effective, comScore Says
Online advertisements on "premium" websites perform better than those placed on most other websites, according to new research by comScore, potentially justifying the higher prices that major news organizations tend to charge. The online measurement specialist compared the branding effectiveness of digital display ads appearing on Digital Content Next member websites with nonmember sites.
http://www.wsj.com/articles/ads-on-premium-websites-prove-more-effective-comscore-says-1468501203#