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Mark Ritson: McDonald’s zero-margin Omnicom deal sets welcome precedents for agency contracts | Marketing Week https://t.co/26Vtpkjy7f
August 31, 2016
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Mark Ritson: McDonald's zero-margin Omnicom deal sets welcome precedents for agency contracts
After a long drawn-out affair, McDonald's has consolidated its North American advertising business with the Omnicom Group. A new, as yet unnamed, dedicated agency will be created to serve McDonald's drawn from various Omnicom agencies - both creative and media - and led by DDB, which won the pitch.