Mark Ritson: McDonald’s zero-margin Omnicom deal sets welcome precedents for agency contracts | Marketing Week https://t.co/26Vtpkjy7f
August 31, 2016
/https%3A%2F%2Fs3-eu-central-1.amazonaws.com%2Fcentaur-wp%2Fmarketingweek%2Fprod%2Fcontent%2Fuploads%2F2016%2F03%2F29124148%2FMark_Ritson_full_bodied_inquisitive.png)
Mark Ritson: McDonald's zero-margin Omnicom deal sets welcome precedents for agency contracts
After a long drawn-out affair, McDonald's has consolidated its North American advertising business with the Omnicom Group. A new, as yet unnamed, dedicated agency will be created to serve McDonald's drawn from various Omnicom agencies - both creative and media - and led by DDB, which won the pitch.
/image%2F0250458%2F201312%2Fob_b42a06_capture-d-e-cran-2013-12-08-a-19-25-17.png)
/http%3A%2F%2Fpbs.twimg.com%2Fprofile_images%2F760097624611549188%2FarDl4VjK_normal.jpg)
